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This is not just about POLE. This is about BUSINESS.

Marketing Plan Template

[memberonly level=“Group Membership for Businesses of 2-5 individuals, Student, Individual or Solo-Preneur”] A marketing plan is a way to think strategically about your business and then apply marketing techniques and campaigns across specific channels to address your target audience. Marketing…

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How to Create a Marketing Plan

A marketing plan can take many forms. At the most basic level, it is a commitment to engage with your customers and potential customers in a specific way (or set of ways) on a regular basis with the intent to…

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Model Release Form

[memberonly level=“Group Membership for Businesses of 2-5 individuals, Student, Individual or Solo-Preneur”] A model release form is a contractual document that specifies how you can use someone's image and likeness in your marketing. This document may be very specific or…

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How to Market Your Pole Studio

Check out some ideas below to increase your pole studio membership and merchandise sales while building a thriving and supportive community. Promotions to Try: Bring a friend! Pole is super social. Encourage your existing clientele to bring a friend to…

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Creating a Pole-based Event Business

If you are looking to create, run or found a pole-related event of any size from a studio showcase to a multi-day event, ask yourself these six questions before officially starting to build your plan and your budget: Why am…

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What is a SWOT Analysis?

A SWOT analysis is a straightforward, yet powerful process to help you make informed, business decisions. SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities, and Threats. You can use this process as a planning tool for opening or…

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What to Expect from Paid Photoshoots

Instructors, performers, SWers and other pole businesses can all benefit from having professional photoshoots to improve their brand image! This post is focused on an individual working either in a trade photoshoot or paid photoshoot capacity. For information on building…

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How to Get a Paid Pole Gig

[memberonly level=“Group Membership for Businesses of 2-5 individuals, Student, Individual or Solo-Preneur”] There are many ways to go about getting paid gigs! Where to Find Paid Gigs If you have entertainment connections, that’s great and a great way to stay…

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What is SAG and Why as a Performer You Should Care?

SAG for short or SAG-AFTRA as the full name is the Screen Actors Guild - American Federation of Television and Radio Artists. It is an American labor union representing approximately 160,000 film and television actors, journalists, radio personalities, recording artists,…

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What to Expect from a Paid Pole Gig as a Newbie

As a performer, paid roles can vary by who hires you, what/who you’re actually performing for, the purpose of the performance, etc. If you’re booked to perform on any type of professional set tied to a known musician, TV show…

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