An elevator pitch is a business tool that you can whip out of your pocket to let others in your industry understand who you are, what you are passionate about, and what you bring to the table quickly and effectively.…
Just like the words “sales” and “marketing” are often used interchangeably, “features” and “benefits” often get jumbled together. We get the basic idea—features and benefits describe what you are selling—but what do these words really mean and why is knowing…
Having a full understanding of your target audience’s wants and needs is crucial to running a small business. Pole studio owners or instructors probably spend lots of time face to face talking with customers, and that is a great way…
Wait—there is a difference between marketing and sales? Yes! The two terms are often used interchangeably, and their functions overlap and feed into each other, further confusing things. For example, at an event, you might hand out brochures and business…