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This is not just about POLE. This is about BUSINESS.
Two people conducting interviews.

Conducting and Publishing Public Interviews

Interviewing individuals in the pole industry can be a great way to network, learn more and to promote your own brand. Below are questions to ask and several tips to keeping your audience engaged. What Questions to Ask While the…

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IPIA website screenshot.

How to Build a Website, Step by Step

This resource focuses on each step to purchasing, hosting, and building a website. A website is a good way to showcase all of your products and services, tell the world about your business, and help promote it online. While having…

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Taking a picture of a pole dancer.

What Is Social Media Marketing?

Social media marketing is the general term for the type of marketing brands use to promote themselves on social media platforms. The goal is to convert visitors to interacting with your brand, whether that is purchasing a product or service,…

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Phone video recording a pole performance.

What is Affiliate Marketing?

You may have heard the term “affiliate marketing” or have been asked if you offer affiliate commissions before. In this post, we will cover what affiliate marketing is, how it affects your brand, and several ways to set up an…

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Students stretching.

What Insurance Do You Need for Your Pole Business?

All pole business owners need multiple types of insurance to protect from various financial threats. Most Common Insurance Needs for Pole Businesses The most common insurance for pole businesses is General Liability insurance. General Liability Insurance General Liability insurance is…

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Pole dancer wears jacket with the word "Boss" across the back.

How to Start Your Own Pole Business

So you want to start your own business? Maybe it’s a studio, maybe it’s creating a new grip, maybe it’s an event. You’ve got a great idea, some extra time on your hands and now you are ready to be…

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Group shot of pole dancers on stage.

How to Foster Professionalism in the Pole Industry

Professionalism in its most basic form is how you conduct yourself in a business environment. In a corporate setting, professionalism is often conflated with unimportant issues like appearance and word choice, allowing well-meaning managers to focus on the length of…

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