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This is not just about POLE. This is about BUSINESS.

The resources below are all for people who are looking to improve an existing business and go into more depth and detail about topics.

That business may be a pole-related product, service, event business or a studio. That business may also be a solo-prenuer or contractor business as a SWer/stripper, a paid performer, or an instructor. Use the categories to sort. Some resources are only available to IPIA members.

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New content is being added weekly and posts are reviewed and updated regularly as new information becomes available.

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5 questions to ask before hiring a new pole instructor

Are you a studio owner looking to hire a new pole instructor for your studio? Check out these open-ended questions below and add them to your hiring process! Are these the only questions you should ask? Nope! But they are…

Dealing with Money Shame and Guilt as a Pole Preneur

Money is complicated – not just how to make it, spend it, track it and all those other quantitative things that are important as business owners — but also about how we feel about it. We’ve talked about how to…

Sample Pole Rental Contract

[administrator notice: content below memberonly level=”Group Membership for Businesses of 2-5 individuals, Student, Individual or Solo-Preneur”] As with any contractual template, make sure to update to reflect the laws in your city/state/country and consult a lawyer before updating and using…

What is an elevator pitch and why should I have one?

An elevator pitch is a business tool that you can whip out of your pocket to let others in your industry understand who you are, what you are passionate about, and what you bring to the table quickly and effectively.…

How to write a book for the pole industry?

You’ve got a great idea, and you’ve always wanted to write a book but how do you do it? We’ve talked to some of the heavy hitting writers in the pole industry to learn how to get your book out…

IPIA Webinar: Ask Angie, “Psoas I was saying…”

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Why you should pay yourself and how to do it!

Unfortunately many entrepreneurs don’t pay themselves. They invest time and money into their business and remember to pay everyone except themselves. While this may provide some short term relief over cash flow concerns, especially when the business is young, long…

IPIA Webinar: Interview with Neola Wilby, Author of “Strength and Conditioning for Pole”

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Why You Should Be CPR Certified as a Pole Instructor

CPR training and certification is recommended for any individual teaching pole dance. In an emergency situation, CPR can save someone’s life. CPR stands for cardiopulmonary resuscitation. It is a set of lifesaving actions that include performing chest compressions and providing…

When to discount your products and services—and when not to!

Offering free or discounted services can be a great way to let people know about your brand, generate a revenue in a specific amount time, or to get rid of old inventory. Sometimes though, doing too many discounts can have…

Features versus benefits: What’s the difference?

Just like the words “sales” and “marketing” are often used interchangeably, “features” and “benefits” often get jumbled together too. We get the basic idea—features and benefits describe what you are selling—but what do these words really mean and why is…

“Should I hire certified instructors?”

Pole dancing is still a new industry and there is no one “gold standard” for certifications or benchmark for hiring certified or non-certified pole instructors. Newly certified instructors may be well intentioned but have limited experience working with the myriad…

Top 5 Tips for designing better surveys

Having a full understanding of your target audience’s wants and needs is crucial to running a small business. Pole studio owners and instructors spend lots of time talking with customers, which is a great way to get feedback and learn…

IPIA Webinar: Streamlining and maximizing your offerings so that you become insanely profitable with Katrina Wyckoff

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How to work with family and friends

Being a small business owner is tough! You are often working in your business serving customers and on your business, working to improve processes like marketing and sales usually ALL at the same time! Because of these challenges, and not…

Three Ways to Improve Longevity as a Stripper: A Sports Medicine Viewpoint

If you are a stripper or sex worker, I consider you an athlete. Even if you don’t do advanced pole dance or pole tricks, you are an athlete. According to the Merriam Webster definition, an athlete is “a person who…

What are Customer Relationship Management (CRM) Tools?

Now that we understand the difference between sales and marketing, it’s time to smoosh the two back together again to discuss how you’re going to manage and track your customer relationships. The most common way to do that is using…

What is the difference between marketing and sales?

Wait—there is a difference between marketing and sales? Yes! The two terms are often used interchangeably, and their functions overlap and feed into each other, further confusing things. For example, at an event or competition, you might hand out brochures…

Performance Contract Template

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Media Release Template

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Performer Contract Template

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COVID Waiver Template

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IPIA Webinar: Cover Your Ass Not Your Tits with Scarlett Ray

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How to sell your pole dance business

Selling a business can be a complicated endeavor. Read the tips below to start the process of selling your pole dance business. Do some soul searching Business, especially small pole dance business, can be very personal. Make sure you consider…

How to value your pole dance business

There are many ways to value your pole dance business. Some of them are more relevant for product businesses, whereas others are more relevant for subscription-based businesses, like a studio or an online pole tutorial company that has a monthly…

Top 3 Safety Must-Haves for Pole Dance Events and Competitions

The popularity of pole dance events, shows, and competitions is increasing all over the world. Establishing and maintaining the safety of pole dance athletes participating in these events is crucial! Although injuries and emergencies are rare, pole dance is undeniably…

When to close your pole-based business

While all business is personal to an extent, pole-based businesses are often extremely personal. They might be community-based, like studios, or founded from a creative passion, such as dancing, teaching, or designing cute outfits. Knowing when to close your business…

Virtual PoleCon 2021: Stripper and Sex Worker Panel

This panel was part of the Virtual PoleCon 2021 event held on October 16, 2021.

Why you need a contract for basically everything

The pole industry can often feel like a very friendly place. And friends don’t ask friends for contracts, right? You’re *just* supposed to trust each other, right? WRONG! The very best thing you can do for yourself and for your…

Virtual PoleCon 2021: The Complexities of Body Size in Pole Dancing Panel

This panel was part of the Virtual PoleCon 2021 event held on October 16, 2021.

Virtual PoleCon 2021: Queer Pole Panel

This panel was part of the Virtual PoleCon 2021 event held on October 16, 2021.

IPIA Webinar: Social Solutions: How to improve your social media presence and make some $$$ in the process! with Fran

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Virtual PoleCon 2021: Pole Business Panel

This panel was part of the Virtual PoleCon 2021 event held on October 16, 2021.

Virtual PoleCon 2021: Race and Cultural Appropriation in Pole Panel

This panel was part of the Virtual PoleCon 2021 event held on October 16, 2021.

How to Teach Pole Tricks without Demonstrating Pole Tricks

In previous blog posts, we have talked about ways to take care of your body and improve longevity as a pole dance instructor. One of our recommendations to improve longevity was to use alternative methods to teach and demonstrate pole…

Three Ways to Improve Longevity as a Pole Dance Instructor

Pole dance is demanding on the body. Instructing pole dance can be even more demanding. But it doesn’t have to be. In the pole industry, we tend to put a lot of pressure on our instructors to be advanced polers.…

How to license your pole dance business

Licensing and franchising are two ways to grow your pole dance business. Learn about the different between these two options in this post. This post is about the details of how to set up a licensing agreement. What is licensing?…

Sample Licensing Template for your pole dance business

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IPIA Webinar—Funnel Hacking—the Death of the Website, Making Money On Social Media, and Leveraging Your Following with AccroBrandon

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IPIA Webinar: Auto Pilot Studio with Kristen Rodriguez Fritsche

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The Importance of Continuing Education in the Pole Dance Industry

Participating in continuing education on a regular basis will promote life-long learning and improve the instruction and care of the students of our pole industry. All pole businesses should consider doing relevant continuing education. Although not required for pole professionals,…

How to manage a bad online review or comment about your business?

Negative reviews on official review channels like Google or Yelp or negative postings on social media are a fact of life for many businesses today. We talked with lawyers from Friedman, Framme & Thrush, P.A. to understand what business owners…

IPIA Webinar: Business and Personal Finance with T.J. Buccini

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IPIA Webinar: About Joining the IPIA Board

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Do you need music licensing for my virtual pole dance classes?

All pole dance studios, events, and performances need to have a license to play music in-person. With the rise of virtual events, do the same rules apply? The answer is a little more complicated than a simple “yes” or “no.”…

How to provide constructive feedback

Receiving feedback and implementing it is an important part of being a pole teacher and pole business owner. There are many ways to provide non-constructive or damaging feedback that can negatively impact your current or future relationships with the people…

IPIA Webinar: How get the most from your next professional photography shoot with these tips from Candra Cain

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Brand Ambassador or Affiliate Marketing Contract Template

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IPIA Webinar: Creating a Trauma-Informed Teaching Space to Promote Safety, Dignity and Empowerment for All with Emily Aygun

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How to leverage SEO for your pole dance business

What is SEO? Search engine optimization or SEO is how people find your business using a search engine like Google. There are several ways to improve how people find your business, some of them are technical and some require no…

IPIA Webinar: Delegation Skills for Entrepreneurs/Business Owners with Margarita Rozenfeld

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How to create a drip marketing email campaign for pole dance businesses

In this resource post, we talked about the importance of building your email list, a collection of email addresses from anyone who has subscribed to your newsletter, blog or website; bought something from you; or are gathered in-person such as…

What do you need to know about privacy policies?

What is a privacy policy? A privacy policy is a legal agreement that explains how you gather, use and manage any personal information from your customers and clients. This personal information may (please note, this list is not necessarily a…

IPIA Webinar: Fill Your Pole Classes: 5 tips to increase attendance, engagement, and repeat students in your online pole dance classes with Myss Angie

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IPIA Webinar: Become a Unicorn Boss and learn how to run towards bliss with Maimah Karmo

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How pole-based businesses can avoid copyright infringement

Online content is everywhere and because it’s easily accessible, it may feel like you can repurpose whatever content you find online for your own uses including for your business. However, just because it can be found publicly doesn’t mean you…

IPIA Webinar: The Magic Touch, creative tools to uncover soul shine and find flow in your life and business with Lindsey Kimura

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How to create a budget for your pole business

The basic purpose of a budget is to understand the difference between your revenue, money coming into your business, and your expenses, money going out of your business. Understanding this information can help you adjust your expectations or your spending…

IPIA Webinar Series: Sex Worker Advocacy with Cat Hollis of Haymarket Pole Collective and Nova Caine

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IPIA Webinar Series: Instagram, Visibility and Shadowbanning with Carolina, aka Blogger on Pole

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How to Run a Virtual Class

Many pole instructors and studios are switching to virtual classes to serve a global audience and to protect against the spread of infectious disease. Whether you are starting your first teaching business online, porting an in-person business to being virtual…

The Importance of Documenting Injuries that Occur in Your Pole Studio

We have previously discussed the importance of having an emergency action plan specific to your pole studio. Why is this so important? Because pole injuries will occur in your studio, and it is best to have a plan in place…

IPIA Webinar Series: Achieving your 2021 Aerial Business Goals with Seonaidh Jamieson

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IPIA Webinar Series: Get Your Booty to the Poll

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Injury Report Template

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Emergency Action Plan Template

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Tips for Performing in a Digital Show

While video auditions have been common in the pole industry for many years, the COVID-19 pandemic has forced even more live competitions and other pole-based events to go virtual. As our industry adopts an increasingly digital mindset, it’s important for…

How to Set Expectations for Work Hours for Employees and Contractors

Outside of teaching specific, scheduled classes, there are no common working hours for pole industry professionals. Many pole-fessionals may also maintain their pole business pursuits in addition to a regular “day job.” This can make it hard as a business…

Taking Care of Your Body

Whether you are a performer, stripper, or pole-dancing hobbyist, it is definitely important to take care of your physical, emotional, and psychological well-being. Self-care is nothing short of important and necessary. As dancers and performers, we can easily tire ourselves…

IPIA Webinar Series: Biomechanics and Injury in the Pole Athlete

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What Healthcare Professional Should I See for my Pole Injury?

Pole injuries do occur. Perhaps you came down from the pole and landed wrong on your ankle. Or maybe that nagging pain in your shoulder has finally started to affect your pole moves. If you have sustained a pole injury…

How to differentiate your business and create a win-win environment

The pole industry is made up of wonderful people, who, for the most part, want the community to thrive. It’s common to see dancers loaning hairspray backstage at competitions, competing studio owners sharing hugs and business owners trusting each other…

Does Your Pole Studio Have an Emergency Action Plan?

Injuries are bound to happen in a pole studio. Pole dancers put their bodies through extreme demands including climbing, inverting, stretching, and dancing at high levels of intensity. Sure, the benefits outweigh the risks. But is your studio prepared for…

Virtual PoleCon 2020: When to Ramp Up Your Business and How to Do It

This workshop was part of the Virtual PoleCon 2020 event held on October 17, 2020. When to Ramp Up Your Business and How to Do It with Kristy Sellers: Running a successful studio or pole business with one location or as…

Virtual PoleCon 2020: The No Room Warm Up

This workshop was part of the Virtual PoleCon 2020 event held on October 17, 2020. The No Room Warm Up with Zippora: So you’ve just landed an amazing gig as a Lead Pole Performer. You’re super excited but when you get…

Virtual PoleCon 2020: Makeup Tip for the Digital Stage!

This workshop was part of the Virtual PoleCon 2020 event held on October 17, 2020. Makeup Tip for the Digital Stage! with Kinky Sweat: Performing from your living room doesn’t mean we can’t still learn how to apply stage makeup! This workshop…

Virtual PoleCon 2020: XPERT Fitness Flexibility Flow Certification Teaser

This workshop was part of the Virtual PoleCon 2020 event held on October 17, 2020. XPERT Fitness Flexibility Flow Certification Teaser: There are many flexibility and stretch programs on the market, it can be hard to decipher what information is…

Virtual PoleCon 2020: Amorous Chair

This workshop was part of the Virtual PoleCon 2020 event held on October 17, 2020. Amorous Chair with Tanya: Enjoy a crowd favorite, “Amorous Chair” workshop for the 7th time @ PoleCon! Our 2020 Amorous Chair routine is a fun workout routine.…

Virtual PoleCon 2020: Revolutionizing Pole Dancing with Affiliate Marketing

This workshop was part of the Virtual PoleCon 2020 event held on October 17, 2020. Revolutionizing Pole Dancing with Affiliate Marketing with Destynnie Hall: This talk will cover affiliate marketing and how it can benefit every part of the pole…

Virtual PoleCon 2020: Transforming your Mindset to Achieve your Dream Life

This workshop was part of the Virtual PoleCon 2020 event held on October 17, 2020. Transforming your Mindset to Achieve your Dream Life with Nicole the Pole: Coaching Workshop – Transforming your Mindset to Achieve Your Dream Life

Virtual PoleCon 2020: Running a Virtual Show

This workshop was part of the Virtual PoleCon 2020 event held on October 17, 2020. Going Virtual with Torwa Joe of Vertical Joes: If you are like me, COVID has pushed me into an unknown world of technology. Being forced to…

Virtual PoleCon 2020: Mobility and Recovery for Pole Professionals

This workshop was part of the Virtual PoleCon 2020 event held on October 17, 2020. Mobility and Recovery for Pole Professionals from Rad with Roy Choquette: Many of us push our body to the limits, and since there’s no “season” for…

Virtual PoleCon 2020: Pole Business Panel

This panel was part of the Virtual PoleCon 2020 event held on October 17, 2020. Pole Business Panel lead by Colleen Jolly: Small business is hard and a small business in the pole industry is even harder. Hear from a…

Virtual PoleCon 2020: Stripper Professionalism How Club Life Serves Strippers Panel

This panel was part of the Virtual PoleCon 2020 event held on October 17, 2020. Stripper Professionalism—How Club Life Serves Strippers Outside of the Club Panel led by Nia Burks: Strippers have an uncanny ability to pivot, respond, provide a professional…

Virtual PoleCon 2020: Queer Polers Navigating Gender & Sexual Orientation in the Pole Industry Panel

This panel was part of the Virtual PoleCon 2020 event held on October 17, 2020. Queer Polers – Navigating Gender and Sexual Orientation in the Pole Industry led by Kate E. Gaga: This panel discussion features polers working in different aspects of…

Virtual PoleCon 2020: Race and Cultural Appropriation Panel

This panel was part of the Virtual PoleCon 2020 event held on October 17, 2020. Race and Cultural Appropriation Panel lead by Black Girls Pole: Discussing the intersection of race and cultural appropriation within the pole community.

Virtual PoleCon 2020: Dangerous Curves—The Complexities of Body Size in Pole Dancing

This panel was part of the Virtual PoleCon 2020 event held on October 17, 2020. Dangerous Curves : The Complexities of Body Size in Pole Dancing (Panel) lead by Roz the Diva: Pole dancing is hard as hell for slender…

Virtual PoleCon 2020: Building a Public Brand

This workshop was part of the Virtual PoleCon 2020 event held on October 17, 2020. Building a Public Brand with Nikki St. John: Everything you put on the internet is public and everyone is going virtual these days. How do…

Virtual PoleCon 2020: Work Hard; Rest Smarter

This workshop was part of the Virtual PoleCon 2020 event held on October 17, 2020. Work Hard; Rest Smarter with Dr. Angie Prescott: Have aches and pains that hinder your progress? Struggling to maintain your performance schedule and training routine…

How to do pole teacher performance reviews

Generally, performance reviews are conducted annually. They are an opportunity for the employer to provide feedback on the employee’s performance during the year and may also be an opportunity for the employee to voice any concerns or issues. The annual…

How to set professional boundaries in pole businesses

The pole industry has a pervasive reputation for being friendly, especially with social media allowing us to share (and over share) our lives with the world. This can be great to really connect with students and it can also be…

How to use and build your email list, your pole business’ greatest asset

There are many ways to market your business, some are free and some cost money. With the continued issues of shadow banning and social media advertising rejecting pole business ads, growing your email list is more important to growing your…

How to Protect Your Intellectual Property

What is Intellectual property? Intellectual property is what makes you and your business unique. This could be your visual or movement arts, your methods for teaching, how you structure classes, the products in your business, how you conduct your services…

What is the difference between licensing and franchising?

Licensing and franchising are both different legal structures you can use to grow your pole-based business. While both of these options take time, they often take less time than having you manage multiple locations of your business and can increase…

Using the Business Model Canvas to Illustrate Your Organization

For decades, business books and seminars have encouraged entrepreneurs to build a business plan, which usually includes an executive statement, financial projections, the organizational structure, etc. Ideally, the plan paints a picture of your business operations so that potential investors…

What is the difference between employees and contractors?

Choosing to have employees, contractors or a mix of the two is very important for the health of your business. Choosing the wrong type can cost you penalty fees and lots of hassle with local, state and federal government entities.…

Understanding Employee Payroll and Payroll Services

What is Payroll? Payroll is the list of employees your company pays on a regular basis. This usually includes the amount of money received for time work/tasks completed and may also include benefits distributions or even accrued time off. Payroll…

How to Start a Podcast

A podcast can be a great way to market your business, reach new customers and create community around your product or service as part of your overall marketing plan. It can also be a way to generate revenue through advertising…

Conducting and Publishing Public Interviews

Interviewing individuals in the pole industry can be a great way to network, learn more and to promote your own brand. Below are questions to ask and several tips to keeping your audience engaged. What Questions to Ask While the…

How to Build a Website, Step by Step

This resource focuses on each step to purchasing, hosting, and building a website. A website is a good way to showcase all of your products and services, tell the world about your business, and help promote it online. While having…

What Is Social Media Marketing?

Social media marketing is the general term for the type of marketing brands use to promote themselves on social media platforms. The goal is to convert visitors to interacting with your brand, whether that is purchasing a product or service,…

What is Affiliate Marketing?

You may have heard the term “affiliate marketing” or have been asked if you offer affiliate commissions before. In this post, we will cover what affiliate marketing is, how it affects your brand, and several ways to set up an…

How to Foster Professionalism in the Pole Industry

Professionalism in its most basic form is how you conduct yourself in a business environment. In a corporate setting, professionalism is often conflated with unimportant issues like appearance and word choice, allowing well-meaning managers to focus on the length of…

How to Talk to the Media as a Pole Dancer and Not Slut-Shame Strippers

Whether you are officially talking to the media in some capacity for your business or studio, or even just talking to friends about your new passion, it’s easy to get sucked into the stripper/poler discussion and inadvertently slut shame strippers…

Employee Handbook Outline

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The Only 3 Marketing Tips You’ll Ever Need

While there may be a hot, new marketing tool that does dramatically help your business grow, most marketing know-how boils down to three basic elements: do it do it consistently figure out who you’re marketing to and tailor 1 and…

Sample Workshop Contract Agreement

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Hosting a Pole Star Workshop at Your Studio

When booking a traveling pole star workshop leader to come to your studio and teach your students, there are several things to consider: Always Have a Contract Always have a contract that specifically outlines your relationship so there are absolutely…

How to Fund Your Pole Based Business

From getting capital to start up your business, propel your business forward or just to manage cash flow between slow months, getting more money is always a challenge. There is no “best way” to fund a business, rather there are…

General Tax Information

This resource is a general post focused on US-based pole dance instructors, performers or SWer/strippers and those with LLC-structured pole businesses. What to Expect Tax law changes and updates every year, sometimes those updates are small and sometimes they dramatic…

Pole Dance Competitions

Winning or even being a part of a pole dance competition may be an important way to launch or enhance your pole instructor career. Not only could this be a good opportunity to showcase your talents and perhaps land work…

Strip Club Competitions

Winning or even being a part of a strip club competition may be an important way to launch or enhance your SWer career. Not only could this be a good opportunity to showcase your talents and perhaps land work as…

What is a “Featured Performer”?

A “house performer” or “house dancer” works for a particular strip club or franchise whereas a “featured performer” tends to have their own celebrity, touring different clubs and making appearances. Every so often, clubs might bring in featured performers to…

Marketing Plan Template

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How to Create a Marketing Plan

A marketing plan can take many forms. At the most basic level, it is a commitment to engage with your customers and potential customers in a specific way (or set of ways) on a regular basis with the intent to…

Model Release Form

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How to Market Your Pole Studio

Check out some ideas below to increase your pole studio membership and merchandise sales while building a thriving and supportive community. Promotions to Try: Bring a friend! Pole is super social. Encourage your existing clientele to bring a friend to…

What is a SWOT Analysis?

A SWOT analysis is a straightforward, yet powerful process to help you make informed, business decisions. SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities, and Threats. You can use this process as a planning tool for opening or…

What to Expect from Paid Photoshoots

Instructors, performers, SWers and other pole businesses can all benefit from having professional photoshoots to improve their brand image! This post is focused on an individual working either in a trade photoshoot or paid photoshoot capacity. For information on building…

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