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This is not just about POLE. This is about BUSINESS.

The resources below are all for people who are new to starting a business.

That business may be a pole-related product, service, event business or a studio. That business may also be a solo-prenuer or contractor business as a SWer/stripper, a paid performer, or an instructor. Use the categories to sort. Some resources are only available to IPIA members.

New content is being added weekly and posts are reviewed and updated regularly as new information becomes available.

Use the search function to search on key words or sort based on demographic category.

Become a member today to access all resources and to participate in member forums to discuss topics relevant to starting your pole business!

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  • business owner
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  • stripper
  • studio owner

How to Pick the Right Poles for Your Pole-based Business

Selecting the right poles for your pole-based business is a fairly straightforward process.  There are a handful of companies manufacturing freestanding and mounted poles currently with more manufacturers entering the market world-wide each year. Determine your studio needs How you…

Virtual PoleCon 2020: Everything But the Performance

This workshop was part of the Virtual PoleCon 2020 event held on October 17, 2020. Everything But the Performance by Irmingard Mayer: So you’ve trained to a level where you feel ready to perform. You have the skills and creative…

Virtual PoleCon 2020: Pole Studios and Instructors Insurance 101

This workshop was part of the Virtual PoleCon 2020 event held on October 17, 2020. Pole Studios and Instructors Insurance 101 with Tom Wojciechowski: An easy-to-understand approach to the insurance products available for Pole Fitness Studios and Instructors.  From recommended policies…

Virtual PoleCon 2020: Pole Business Panel

This panel was part of the Virtual PoleCon 2020 event held on October 17, 2020. Pole Business Panel lead by Colleen Jolly: Small business is hard and a small business in the pole industry is even harder. Hear from a…

Virtual PoleCon 2020: Building a Public Brand

This workshop was part of the Virtual PoleCon 2020 event held on October 17, 2020. Building a Public Brand with Nikki St. John: Everything you put on the internet is public and everyone is going virtual these days. How do…

How to make the transition from pole dancer to stripper

No matter how many lap dance, striptease, and floorwork workshops you have taken as a pole dance enthusiast, none of those classes can fully prepare you for life as a stripper. Being a stripper not only requires the physical prowess…

How to set up a non-profit pole-based organization

Starting a nonprofit company/organization/entity/business (all used interchangeably in this resource) is similar to setting up a for-profit company with some key differences. The information below is on the steps needed to set up a non-profit pole-based company in the US.…

How to Protect Your Intellectual Property

What is Intellectual property? Intellectual property is what makes you and your business unique. This could be your visual or movement arts, your methods for teaching, how you structure classes, the products in your business, how you conduct your services…

What is the difference between licensing and franchising?

Licensing and franchising are both different legal structures you can use to grow your pole-based business. While both of these options take time, they often take less time than having you manage multiple locations of your business and can increase…

Using the Business Model Canvas to Illustrate Your Organization

For decades, business books and seminars have encouraged entrepreneurs to build a business plan, which usually includes an executive statement, financial projections, the organizational structure, etc. Ideally, the plan paints a picture of your business operations so that potential investors…

What is the difference between employees and contractors?

Choosing to have employees, contractors or a mix of the two is very important for the health of your business. Choosing the wrong type can cost you penalty fees and lots of hassle with local, state and federal government entities.…

Understanding Employee Payroll and Payroll Services

What is Payroll? Payroll is the list of employees your company pays on a regular basis. This usually includes the amount of money received for time work/tasks completed and may also include benefits distributions or even accrued time off. Payroll…

How to Build a Website, Step by Step

This resource focuses on each step to purchasing, hosting, and building a website. A website is a good way to showcase all of your products and services, tell the world about your business, and help promote it online. While having…

What Is Social Media Marketing?

Social media marketing is the general term for the type of marketing brands use to promote themselves on social media platforms. The goal is to convert visitors to interacting with your brand, whether that is purchasing a product or service,…

What Insurance Do You Need for Your Pole Business?

All pole business owners need multiple types of insurance to protect from various financial threats. Most Common Insurance Needs for Pole Businesses The most common insurance for pole businesses is General Liability insurance. General Liability Insurance General Liability insurance is…

How to chose a Legal Structure that is Best for Your Pole Business

When starting your business it’s very important to choose the right legal business structure. The structures outline the registration mechanics, your liability within the business, the way you manage the business, how the business is taxed, and restrictions on selling…

How to Start Your Own Pole Business

So you want to start your own business? Maybe it’s a studio, maybe it’s creating a new grip, maybe it’s an event. You’ve got a great idea, some extra time on your hands and now you are ready to be…

How to Foster Professionalism in the Pole Industry

Professionalism in its most basic form is how you conduct yourself in a business environment. In a corporate setting, professionalism is often conflated with unimportant issues like appearance and word choice, allowing well-meaning managers to focus on the length of…

Creating an Employee Handbook

An employee handbook is a valuable way to communicate with your employees. It should include all policies and procedures that are relevant to your business. Provide an employee handbook upon first hiring a new employee and provide training so they…

Liability Waiver Template

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What is a Liability Waiver?

If you are conducting online or in person classes, your insurance will likely require you to have a liability waiver. If you are participating in an activity such as performing or teaching, or attending a class, the business hosting those…

Business Plan Template

All businesses start in the fundamentally same way: figuring out what you’re doing and why you’re doing it. Begin this conversation with yourself and your trusted support system such as a spouse or friends, formally or informally answering those questions.…

The Only 3 Marketing Tips You’ll Ever Need

While there may be a hot, new marketing tool that does dramatically help your business grow, most marketing know-how boils down to three basic elements: do it do it consistently figure out who you’re marketing to and tailor 1 and…

How to Fund Your Pole Based Business

From getting capital to start up your business, propel your business forward or just to manage cash flow between slow months, getting more money is always a challenge. There is no “best way” to fund a business, rather there are…

General Tax Information

This resource is a general post focused on US-based pole dance instructors, performers or SWer/strippers and those with LLC-structured pole businesses. What to Expect Tax law changes and updates every year, sometimes those updates are small and sometimes they dramatic…

What is a Non-Compete Agreement?

Non Compete Agreements or Non Compete Clauses (NCAs or NCCs respectively) are designed to protect an employer’s business through limiting an employee’s access to rival/other businesses. Historically they were used most frequently in executive level employment or high tech companies…

Marketing Plan Template

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How to Create a Marketing Plan

A marketing plan can take many forms. At the most basic level, it is a commitment to engage with your customers and potential customers in a specific way (or set of ways) on a regular basis with the intent to…

Model Release Form

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Creating a Pole-based Event Business

If you are looking to create, run or found a pole-related event of any size from a studio showcase to a multi-day event, ask yourself these six questions before officially starting to build your plan and your budget: Why am…

What is a SWOT Analysis?

A SWOT analysis is a straightforward, yet powerful process to help you make informed, business decisions. SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities, and Threats. You can use this process as a planning tool for opening or…

What to Expect from Paid Photoshoots

Instructors, performers, SWers and other pole businesses can all benefit from having professional photoshoots to improve their brand image! This post is focused on an individual working either in a trade photoshoot or paid photoshoot capacity. For information on building…

How to Get a Paid Pole Gig

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What is SAG and Why as a Performer You Should Care?

SAG for short or SAG-AFTRA as the full name is the Screen Actors Guild – American Federation of Television and Radio Artists. It is an American labor union representing approximately 160,000 film and television actors, journalists, radio personalities, recording artists,…

What to Expect from a Paid Pole Gig as a Newbie

As a performer, paid roles can vary by who hires you, what/who you’re actually performing for, the purpose of the performance, etc. If you’re booked to perform on any type of professional set tied to a known musician, TV show…

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