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This is not just about POLE. This is about BUSINESS.

How to Market Your Pole Studio

Check out some ideas below to increase your pole studio membership and merchandise sales while building a thriving and supportive community. Promotions to Try: Bring a friend! Pole is super social. Encourage your existing clientele to bring a friend to…

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Creating a Pole-based Event Business

If you are looking to create, run or found a pole-related event of any size from a studio showcase to a multi-day event, ask yourself these six questions before officially starting to build your plan and your budget: Why am…

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What is a SWOT Analysis?

A SWOT analysis is a straightforward, yet powerful process to help you make informed, business decisions. SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities, and Threats. You can use this process as a planning tool for opening or…

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What to Expect from Paid Photoshoots

Instructors, performers, SWers and other pole businesses can all benefit from having professional photoshoots to improve their brand image! This post is focused on an individual working either in a trade photoshoot or paid photoshoot capacity. For information on building…

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How to Get a Paid Pole Gig

[memberonly level=“Group Membership for Businesses of 2-5 individuals, Student, Individual or Solo-Preneur”] There are many ways to go about getting paid gigs! Where to Find Paid Gigs If you have entertainment connections, that’s great and a great way to stay…

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What is SAG and Why as a Performer You Should Care?

SAG for short or SAG-AFTRA as the full name is the Screen Actors Guild - American Federation of Television and Radio Artists. It is an American labor union representing approximately 160,000 film and television actors, journalists, radio personalities, recording artists,…

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What to Expect from a Paid Pole Gig as a Newbie

As a performer, paid roles can vary by who hires you, what/who you’re actually performing for, the purpose of the performance, etc. If you’re booked to perform on any type of professional set tied to a known musician, TV show…

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What is a Trade Association?

A trade association is an organization arranged around a trade, industry or specific type of business designed to promote the common interests of the trade. A trade association may also be known as a trade group or industry body. The…

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Why Join a Trade Association?

There are many reasons to join a trade association! The more of us joining together, the stronger and more sustaining our industry can be. The entire purpose of a trade association is to promote the industry and it's members. Access…

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