2024 update: Non-competes have been ruled as enforceable by the FTC. This was challenged by district courts and is now back in flux. Many states have adopted specific rules on non-competes, defining some limits based on how much money you…
Winning or even being a part of a pole dance competition may be an important way to launch or enhance your pole instructor career. Not only could this be a good opportunity to showcase your talents and perhaps land work…
Pole dance, the sultry dance style you’ve seen at the Emmy’s, in the Super Bowl and on major TV and movies, has just gotten serious. A new trade association has been founded to support the businesses behind your favorite dance…
Winning or even being a part of a strip club competition may be an important way to launch or enhance your SWer career. Not only could this be a good opportunity to showcase your talents and perhaps land work as…
A "house performer" or "house dancer" works for a particular strip club or franchise whereas a "featured performer" tends to have their own celebrity, touring different clubs and making appearances. Every so often, clubs might bring in featured performers to…
[memberonly level=“Group Membership for Businesses of 2-5 individuals, Student, Individual or Solo-Preneur, PoleCon Membership”] A marketing plan is a way to think strategically about your business and then apply marketing techniques and campaigns across specific channels to address your target…
A marketing plan can take many forms. At the most basic level, it is a commitment to engage with your customers and potential customers in a specific way (or set of ways) on a regular basis with the intent to…
[memberonly level=“Group Membership for Businesses of 2-5 individuals, Student, Individual or Solo-Preneur, PoleCon Membership”] A model release form is a contractual document that specifies how you can use someone's image and likeness in your marketing. This document may be very…
Check out some ideas below to increase your pole studio membership and merchandise sales while building a thriving and supportive community. Promotions to Try: Bring a friend! Pole is super social. Encourage your existing clientele to bring a friend to…
If you are looking to create, run or found a pole-related event of any size from a studio showcase to a multi-day event, ask yourself these six questions before officially starting to build your plan and your budget: Why am…