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This is not just about POLE. This is about BUSINESS.

General Tax Information

This resource is a general post focused on US-based pole dance instructors, performers or SWer/strippers and those with LLC-structured pole businesses. What to Expect Tax law changes and updates every year, sometimes those updates are small and sometimes they dramatic…

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Pole Dance Competitions

Winning or even being a part of a pole dance competition may be an important way to launch or enhance your pole instructor career. Not only could this be a good opportunity to showcase your talents and perhaps land work…

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Strip Club Competitions

Winning or even being a part of a strip club competition may be an important way to launch or enhance your SWer career. Not only could this be a good opportunity to showcase your talents and perhaps land work as…

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What is a “Featured Performer”?

A "house performer" or "house dancer" works for a particular strip club or franchise whereas a "featured performer" tends to have their own celebrity, touring different clubs and making appearances. Every so often, clubs might bring in featured performers to…

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Marketing Plan Template

[memberonly level=“Group Membership for Businesses of 2-5 individuals, Student, Individual or Solo-Preneur”] A marketing plan is a way to think strategically about your business and then apply marketing techniques and campaigns across specific channels to address your target audience. Marketing…

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How to Create a Marketing Plan

A marketing plan can take many forms. At the most basic level, it is a commitment to engage with your customers and potential customers in a specific way (or set of ways) on a regular basis with the intent to…

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Model Release Form

[memberonly level=“Group Membership for Businesses of 2-5 individuals, Student, Individual or Solo-Preneur”] A model release form is a contractual document that specifies how you can use someone's image and likeness in your marketing. This document may be very specific or…

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How to Market Your Pole Studio

Check out some ideas below to increase your pole studio membership and merchandise sales while building a thriving and supportive community. Promotions to Try: Bring a friend! Pole is super social. Encourage your existing clientele to bring a friend to…

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What is a SWOT Analysis?

A SWOT analysis is a straightforward, yet powerful process to help you make informed, business decisions. SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities, and Threats. You can use this process as a planning tool for opening or…

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What to Expect from Paid Photoshoots

Instructors, performers, SWers and other pole businesses can all benefit from having professional photoshoots to improve their brand image! This post is focused on an individual working either in a trade photoshoot or paid photoshoot capacity. For information on building…

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