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This is not just about POLE. This is about BUSINESS.
Tax forms.

General Tax Information

This resource is a general post focused on US-based pole dance instructors, performers or SWer/strippers and those with LLC-structured pole businesses. What to Expect Tax law changes and updates every year, sometimes those updates are small and sometimes they dramatic…

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Person signs a contract.

What is a Non-Compete Agreement?

Non Compete Agreements or Non Compete Clauses (NCAs or NCCs respectively) are designed to protect an employer’s business through limiting an employee’s access to rival/other businesses. Historically they were used most frequently in executive level employment or high tech companies…

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Arm with text "strategy".

Marketing Plan Template

[memberonly level=“Group Membership for Businesses of 2-5 individuals, Student, Individual or Solo-Preneur”] A marketing plan is a way to think strategically about your business and then apply marketing techniques and campaigns across specific channels to address your target audience. Marketing…

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People gather around an office table.

How to Create a Marketing Plan

A marketing plan can take many forms. At the most basic level, it is a commitment to engage with your customers and potential customers in a specific way (or set of ways) on a regular basis with the intent to…

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Handing off a paper to sign.

Model Release Form

[memberonly level=“Group Membership for Businesses of 2-5 individuals, Student, Individual or Solo-Preneur”] A model release form is a contractual document that specifies how you can use someone's image and likeness in your marketing. This document may be very specific or…

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Audience at PoleCon.

Creating a Pole-based Event Business

If you are looking to create, run or found a pole-related event of any size from a studio showcase to a multi-day event, ask yourself these six questions before officially starting to build your plan and your budget: Why am…

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People gather around a laptop.

What is a SWOT Analysis?

A SWOT analysis is a straightforward, yet powerful process to help you make informed, business decisions. SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities, and Threats. You can use this process as a planning tool for opening or…

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Individual poses at a photo shoot.

What to Expect from Paid Photoshoots

Instructors, performers, SWers and other pole businesses can all benefit from having professional photoshoots to improve their brand image! This post is focused on an individual working either in a trade photoshoot or paid photoshoot capacity. For information on building…

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Platform stilettoes.

How to Get a Paid Pole Gig

[memberonly level=“Group Membership for Businesses of 2-5 individuals, Student, Individual or Solo-Preneur”] There are many ways to go about getting paid gigs! Where to Find Paid Gigs If you have entertainment connections, that’s great and a great way to stay…

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Watching performers through a camera lens.

What is SAG and Why as a Performer You Should Care?

SAG for short or SAG-AFTRA as the full name is the Screen Actors Guild - American Federation of Television and Radio Artists. It is an American labor union representing approximately 160,000 film and television actors, journalists, radio personalities, recording artists,…

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