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This is not just about POLE. This is about BUSINESS.
Colleen Jolly headshot with pole students in the background.

Virtual PoleCon 2020: Pole Business Panel

This panel was part of the Virtual PoleCon 2020 event held on October 17, 2020. Pole Business Panel lead by Colleen Jolly: Small business is hard and a small business in the pole industry is even harder. Hear from a…

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Dance troupe performs on stage.

Virtual PoleCon 2020: Building a Public Brand

This workshop was part of the Virtual PoleCon 2020 event held on October 17, 2020. Building a Public Brand with Nikki St. John: Everything you put on the internet is public and everyone is going virtual these days. How do…

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Pole dancer sets up for a move on stage.

Virtual PoleCon 2020: Work Hard; Rest Smarter

This workshop was part of the Virtual PoleCon 2020 event held on October 17, 2020. Work Hard; Rest Smarter with Dr. Angie Prescott: Have aches and pains that hinder your progress? Struggling to maintain your performance schedule and training routine…

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Vendor being interviewed on camera.

How to Protect Your Intellectual Property

What is Intellectual property? Intellectual property is what makes you and your business unique. This could be your visual or movement arts, your methods for teaching, how you structure classes, the products in your business, how you conduct your services…

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Students in a pole dancing class.

Using the Business Model Canvas to Illustrate Your Organization

For decades, business books and seminars have encouraged entrepreneurs to build a business plan, which usually includes an executive statement, financial projections, the organizational structure, etc. Ideally, the plan paints a picture of your business operations so that potential investors…

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PoleCon stage through computer screen.

How to Start a Podcast

A podcast can be a great way to market your business, reach new customers and create community around your product or service as part of your overall marketing plan. It can also be a way to generate revenue through advertising…

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