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This is not just about POLE. This is about BUSINESS.
Group shot of pole dancers on stage.

How to Foster Professionalism in the Pole Industry

Professionalism in its most basic form is how you conduct yourself in a business environment. In a corporate setting, professionalism is often conflated with unimportant issues like appearance and word choice, allowing well-meaning managers to focus on the length of…

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Fitness students in class with free weights.

Liability Waiver Template

[memberonly level=“Group Membership for Businesses of 2-5 individuals, Student, Individual or Solo-Preneur, PoleCon Membership”] This is a sample liability waiver template. Please review any country/state/local requirements with your legal counsel and/or insurance provider to confirm your liability waiver is defensible…

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What is a Liability Waiver?

If you are conducting online or in person classes, your insurance will likely require you to have a liability waiver. If you are participating in an activity such as performing or teaching, or attending a class, the business hosting those…

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Seedling growing from a pile of money.

Business Plan Template

All businesses start in the fundamentally same way: figuring out what you’re doing and why you’re doing it. Begin this conversation with yourself and your trusted support system such as a spouse or friends, formally or informally answering those questions…

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The Only 3 Marketing Tips You’ll Ever Need

While there may be a hot, new marketing tool that does dramatically help your business grow, most marketing know-how boils down to three basic elements: do it do it consistently figure out who you’re marketing to and tailor 1 and…

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Tax forms.

General Tax Information

This resource is a general post focused on US-based pole dance instructors, performers or SWer/strippers and those with LLC-structured pole businesses. What to Expect Tax law changes and updates every year, sometimes those updates are small and sometimes they dramatic…

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Dancer performing.

Pole Dance Competitions

Winning or even being a part of a pole dance competition may be an important way to launch or enhance your pole instructor career. Not only could this be a good opportunity to showcase your talents and perhaps land work…

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Handing off a paper to sign.

Model Release Form

[memberonly level=“Group Membership for Businesses of 2-5 individuals, Student, Individual or Solo-Preneur, PoleCon Membership”] A model release form is a contractual document that specifies how you can use someone's image and likeness in your marketing. This document may be very…

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Audience at PoleCon.

Creating a Pole-based Event Business

If you are looking to create, run or found a pole-related event of any size from a studio showcase to a multi-day event, ask yourself these six questions before officially starting to build your plan and your budget: Why am…

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People gather around a laptop.

What is a SWOT Analysis?

A SWOT analysis is a straightforward, yet powerful process to help you make informed, business decisions. SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities, and Threats. You can use this process as a planning tool for opening or…

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