While there may be a hot, new marketing tool that does dramatically help your business grow, most marketing know-how boils down to three basic elements: do it do it consistently figure out who you’re marketing to and tailor 1 and…
This resource is a general post focused on US-based pole dance instructors, performers or SWer/strippers and those with LLC-structured pole businesses. What to Expect Tax law changes and updates every year, sometimes those updates are small and sometimes they dramatic…
Winning or even being a part of a pole dance competition may be an important way to launch or enhance your pole instructor career. Not only could this be a good opportunity to showcase your talents and perhaps land work…
[memberonly level=“Group Membership for Businesses of 2-5 individuals, Student, Individual or Solo-Preneur, PoleCon Membership”] A model release form is a contractual document that specifies how you can use someone's image and likeness in your marketing. This document may be very…
If you are looking to create, run or found a pole-related event of any size from a studio showcase to a multi-day event, ask yourself these six questions before officially starting to build your plan and your budget: Why am…
A SWOT analysis is a straightforward, yet powerful process to help you make informed, business decisions. SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities, and Threats. You can use this process as a planning tool for opening or…
Instructors, performers, SWers and other pole businesses can all benefit from having professional photoshoots to improve their brand image! This post is focused on an individual working either in a trade photoshoot or paid photoshoot capacity. For information on building…
[memberonly level=“Group Membership for Businesses of 2-5 individuals, Student, Individual or Solo-Preneur, PoleCon Membership”] There are many ways to go about getting paid gigs! Where to Find Paid Gigs If you have entertainment connections, that’s great and a great way…
SAG for short or SAG-AFTRA as the full name is the Screen Actors Guild - American Federation of Television and Radio Artists. It is an American labor union representing approximately 160,000 film and television actors, journalists, radio personalities, recording artists,…
As a performer, paid roles can vary by who hires you, what/who you’re actually performing for, the purpose of the performance, etc. If you’re booked to perform on any type of professional set tied to a known musician, TV show…