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This is not just about POLE. This is about BUSINESS.
Masters of Ceremony introduce a performer.

Virtual PoleCon 2020: Running a Virtual Show

This workshop was part of the Virtual PoleCon 2020 event held on October 17, 2020. Going Virtual with Torwa Joe of Vertical Joes: If you are like me, COVID has pushed me into an unknown world of technology. Being forced to…

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Colleen Jolly headshot with pole students in the background.

Virtual PoleCon 2020: Pole Business Panel

This panel was part of the Virtual PoleCon 2020 event held on October 17, 2020. Pole Business Panel lead by Colleen Jolly: Small business is hard and a small business in the pole industry is even harder. Hear from a…

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Pole dancer inverts as money flies through the air.

How to set up a non-profit pole-based organization

Starting a nonprofit company/organization/entity/business (all used interchangeably in this resource) is similar to setting up a for-profit company with some key differences. The information below is on the steps needed to set up a non-profit pole-based company in the US.…

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Vendor being interviewed on camera.

How to Protect Your Intellectual Property

What is Intellectual property? Intellectual property is what makes you and your business unique. This could be your visual or movement arts, your methods for teaching, how you structure classes, the products in your business, how you conduct your services…

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Students in a pole dance workshop.

What is the difference between licensing and franchising?

Licensing and franchising are both different legal structures you can use to grow your pole-based business. While both of these options take time, they often take less time than having you manage multiple locations of your business and can increase…

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Students in a pole dancing class.

Using the Business Model Canvas to Illustrate Your Organization

For decades, business books and seminars have encouraged entrepreneurs to build a business plan, which usually includes an executive statement, financial projections, the organizational structure, etc. Ideally, the plan paints a picture of your business operations so that potential investors…

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Pole dancer wears jacket with the word "Boss" across the back.

How to Start Your Own Pole Business

So you want to start your own business? Maybe it’s a studio, maybe it’s creating a new grip, maybe it’s an event. You’ve got a great idea, some extra time on your hands and now you are ready to be…

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