How to write a book for the pole industry
You’ve got a great idea, and you’ve always wanted to write a book, but how do you do it? We’ve talked to some of the heavy-hitting writers in the pole industry to learn how to get your book out of…
IPIA Webinar: Interview with Neola Wilby, Author of “Strength and Conditioning for Pole”
[memberonly level=“Group Membership for Businesses of 2-5 individuals, Student, Individual or Solo-Preneur, PoleCon Membership”] This workshop was part of the IPIA Webinar held on April 28, 2022 Interview with Neola Wilby, Author of "Strength and Conditioning for Pole" Meet Neola…
Why You Should Be CPR Certified as a Pole Instructor
CPR training and certification is recommended for any individual teaching pole dance. In an emergency situation, CPR can save someone’s life. CPR stands for cardiopulmonary resuscitation. It is a set of lifesaving actions that include performing chest compressions and providing…
When to discount your products and services—and when not to!
Offering free or discounted services can be a great way to let people know about your brand, generate revenue in a specific amount time, or to get rid of old inventory. Sometimes though, doing too many discounts can have a…
MyCPR NOW™ Announces Partnership with IPIA™
MyCPR NOW™ is pleased to announce that the International Pole Industry Association™ has joined its ranks of strategic partners. With the rapid transformation of the health, wellness, and fitness industries and increased technological capabilities for education, MyCPR NOW™ and IPIA™…
Why you should pay yourself and how to do it!
Unfortunately many entrepreneurs don’t pay themselves. They invest time and money into their business and remember to pay everyone except themselves. While this may provide some short term relief over cash flow concerns, especially when the business is young, long…
ASFA® and IPIA™ Announce Strategic Partnership
The American Sports and Fitness Association® is pleased to announce its new partnership with IPIA of Washington, D.C. ASFA® recognizes IPIA’s commitment to providing its members with a successful, inclusive, and sustainable pole industry. As a leading personal training and…
Features versus benefits: How knowing the difference can improve your marketing
Just like the words “sales” and “marketing” are often used interchangeably, “features” and “benefits” often get jumbled together. We get the basic idea—features and benefits describe what you are selling—but what do these words really mean and why is knowing…