Creating an inclusive space where your students can be comfortable learning and growing is an important part of being a pole dance instructor! Part of creating that inclusive space is letting your students be comfortable in their preferred gender, not…
We held the third annual Virtual PoleCon just this past Saturday October 22, 2022, to a small but enthusiastic, virtual crowd! This event was born during the pandemic and has changed in all three of its incarnations to reflect the…
Mission and vision statements are often associated with non-profit organizations but can be useful in for-profit organizations of all sizes (even individuals!) and all industries too. Keep reading for more information on what these statements are and how they can…
Most service-based businesses benefit from an official policy on how to handle scheduling, moving, and cancelling appointments. For pole studios and instructors, this information should be clearly communicated before your students signs up for a group or private class. Continue…
What is a privacy policy? A privacy policy is a legal agreement that explains how you gather, use and manage any personal information from your customers and clients. This personal information may (please note, this list is not necessarily a…
A marketing funnel is one way to explain the process your customer goes through starting from learning about your product/service/studio to actually making a purchase with you. In reality, your customer journey is not straightforward, and they may enter the…