Social media marketing is the general term for the type of marketing brands use to promote themselves on social media platforms. The goal is to convert visitors to interacting with your brand, whether that is purchasing a product or service,…
All pole business owners need multiple types of insurance to protect from various financial threats. Most Common Insurance Needs for Pole Businesses The most common insurance for pole businesses is General Liability insurance. General Liability Insurance General Liability insurance is…
When starting your business it’s very important to choose the right legal business structure. The structures outline the registration mechanics, your liability within the business, the way you manage the business, how the business is taxed, and restrictions on selling…
So you want to start your own business? Maybe it’s a studio, maybe it’s creating a new grip, maybe it’s an event. You’ve got a great idea, some extra time on your hands and now you are ready to be…
Professionalism in its most basic form is how you conduct yourself in a business environment. In a corporate setting, professionalism is often conflated with unimportant issues like appearance and word choice, allowing well-meaning managers to focus on the length of…
An employee handbook is a valuable way to communicate with your employees. It should include all policies and procedures that are relevant to your business. Provide an employee handbook upon first hiring a new employee and provide training so they…
[memberonly level=“Group Membership for Businesses of 2-5 individuals, Student, Individual or Solo-Preneur, PoleCon Membership”] This is a sample liability waiver template. Please review any country/state/local requirements with your legal counsel and/or insurance provider to confirm your liability waiver is defensible…
If you are conducting online or in person classes, your insurance will likely require you to have a liability waiver. If you are participating in an activity such as performing or teaching, or attending a class, the business hosting those…
All businesses start in the fundamentally same way: figuring out what you’re doing and why you’re doing it. Begin this conversation with yourself and your trusted support system such as a spouse or friends, formally or informally answering those questions…
While there may be a hot, new marketing tool that does dramatically help your business grow, most marketing know-how boils down to three basic elements: do it do it consistently figure out who you’re marketing to and tailor 1 and…