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This is not just about POLE. This is about BUSINESS.

The Only 3 Marketing Tips You’ll Ever Need

While there may be a hot, new marketing tool that does dramatically help your business grow, most marketing know-how boils down to three basic elements: do it do it consistently figure out who you’re marketing to and tailor 1 and…

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Sample Workshop Contract Agreement

[memberonly level=“Group Membership for Businesses of 2-5 individuals, Student, Individual or Solo-Preneur”] Always have a contract when hiring an independent contractor to teach workshops at your studio or during your event. The contract below is a sample. You should always…

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How to Fund Your Pole Based Business

From getting capital to start up your business, propel your business forward or just to manage cash flow between slow months, getting more money is always a challenge. There is no “best way” to fund a business, rather there are…

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General Tax Information

This resource is a general post focused on US-based pole dance instructors, performers or SWer/strippers and those with LLC-structured pole businesses. What to Expect Tax law changes and updates every year, sometimes those updates are small and sometimes they dramatic…

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Marketing Plan Template

[memberonly level=“Group Membership for Businesses of 2-5 individuals, Student, Individual or Solo-Preneur”] A marketing plan is a way to think strategically about your business and then apply marketing techniques and campaigns across specific channels to address your target audience. Marketing…

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How to Create a Marketing Plan

A marketing plan can take many forms. At the most basic level, it is a commitment to engage with your customers and potential customers in a specific way (or set of ways) on a regular basis with the intent to…

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Model Release Form

[memberonly level=“Group Membership for Businesses of 2-5 individuals, Student, Individual or Solo-Preneur”] A model release form is a contractual document that specifies how you can use someone's image and likeness in your marketing. This document may be very specific or…

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Creating a Pole-based Event Business

If you are looking to create, run or found a pole-related event of any size from a studio showcase to a multi-day event, ask yourself these six questions before officially starting to build your plan and your budget: Why am…

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What is a SWOT Analysis?

A SWOT analysis is a straightforward, yet powerful process to help you make informed, business decisions. SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities, and Threats. You can use this process as a planning tool for opening or…

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