How to Create a Marketing Plan
A marketing plan can take many forms. At the most basic level, it is a commitment to engage with your customers and potential customers in a specific way (or set of ways) on a regular basis with the intent to…
Model Release Form
[memberonly level=“Group Membership for Businesses of 2-5 individuals, Student, Individual or Solo-Preneur”] A model release form is a contractual document that specifies how you can use someone's image and likeness in your marketing. This document may be very specific or…
Creating a Pole-based Event Business
If you are looking to create, run or found a pole-related event of any size from a studio showcase to a multi-day event, ask yourself these six questions before officially starting to build your plan and your budget: Why am…
What is a SWOT Analysis?
A SWOT analysis is a straightforward, yet powerful process to help you make informed, business decisions. SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities, and Threats. You can use this process as a planning tool for opening or…