Before we talk about recommendations, remember, you don’t ever have to run a sale. Putting your products or services on discount is not necessarily appropriate for everyone or every business. First check out this article about why you might want…
Mission and vision statements are often associated with non-profit organizations but can be useful in for-profit organizations of all sizes (even individuals!) and all industries too. Keep reading for more information on what these statements are and how they can…
Most service-based businesses benefit from an official policy on how to handle scheduling, moving, and cancelling appointments. For pole studios and instructors, this information should be clearly communicated before your students signs up for a group or private class. Continue…
What is a privacy policy? A privacy policy is a legal agreement that explains how you gather, use and manage any personal information from your customers and clients. This personal information may (please note, this list is not necessarily a…
A marketing funnel is one way to explain the process your customer goes through starting from learning about your product/service/studio to actually making a purchase with you. In reality, your customer journey is not straightforward, and they may enter the…
Building a business can be tough! Especially when it may start as a side hustle that you can’t spend a lot of time or money on. We’ve collected 10 free (a few free-mium) resources to help you on your pole…
[memberonly level=“Group Membership for Businesses of 2-5 individuals, Student, Individual or Solo-Preneur”] This workshop was part of the IPIA Webinar held on September 14, 2022 Aerial Ambition - Branding and Marketing Talkshop with Ashley Robinson Description: When starting out as an instructor,…
Money is complicated – not just how to make it, spend it, track it and all those other quantitative things that are important as business owners — but also about how we feel about it. We’ve talked about how to…
Opening any business is tough! Committing to a brick-and-mortar business is even harder. Typically, the cost for commercial real estate is expensive. Add build out costs and all the relevant pole equipment, and you’re suddenly looking at a very costly…
[memberonly level=“Group Membership for Businesses of 2-5 individuals, Student, Individual or Solo-Preneur”] This workshop was part of the IPIA Webinar held on August 23, 2022 Interview with Ezama Lo'i Meet Ezama Lo'i, Resident Poleography Trainer and body double on the popular…