Offering free or discounted services can be a great way to let people know about your brand, generate revenue in a specific amount time, or to get rid of old inventory. Sometimes though, doing too many discounts can have a…
Unfortunately many entrepreneurs don’t pay themselves. They invest time and money into their business and remember to pay everyone except themselves. While this may provide some short term relief over cash flow concerns, especially when the business is young, long…
Just like the words “sales” and “marketing” are often used interchangeably, “features” and “benefits” often get jumbled together. We get the basic idea—features and benefits describe what you are selling—but what do these words really mean and why is knowing…
Now that we understand the difference between sales and marketing, it’s time to smash the two back together again to discuss how you’re going to manage and track your customer relationships. The most common way to do that is using…
Pole dancing is still a new industry, and there is no one gold standard for certifications or benchmark for hiring certified or non-certified pole instructors. Newly certified instructors may have good intentions but have limited experience working with the myriad…
[memberonly level=“Group Membership for Businesses of 2-5 individuals, Student, Individual or Solo-Preneur”] This workshop was part of the IPIA Webinar held on March 16, 2022 Streamlining and maximizing your offerings so that you become insanely profitable with Katrina Wyckoff You’ve…
Having a full understanding of your target audience’s wants and needs is crucial to running a small business. Pole studio owners or instructors probably spend lots of time face to face talking with customers, and that is a great way…
Being a small business owner is tough! You are often working in your business serving customers and on your business, working to improve processes like marketing and sales usually ALL at the same time! Because of these challenges, and not…
[administrator notice: content below memberonly level=”Group Membership for Businesses of 2-5 individuals, Student, Individual or Solo-Preneur”] Update this template as necessary based on the laws in your municipality. PERFORMANCE AGREEMENT THIS CONTRACT (the "Agreement") made and entered into this…
Wait—there is a difference between marketing and sales? Yes! The two terms are often used interchangeably, and their functions overlap and feed into each other, further confusing things. For example, at an event, you might hand out brochures and business…