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This is not just about POLE. This is about BUSINESS.
Crowded booth at PoleCon.

The importance of networking for your pole business

The term networking sounds very corporate and may be something that pole business owners don’t think about when going to pole events. The first priority for attending a pole event might be fun, education, or the opportunity to compete/perform. If…

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Performer during PoleCon.

How to get more private pole students

While pole dancing is most often taught in a group fitness class setting, providing private, individualized instruction can be a great way to help your students progress faster. Here are three ways to attract more private pole or aerial clients.…

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Large pole fitness class.

How to improve your group fitness classes

Pole dancing is most often taught in a group fitness class setting. These classes might be semester based or drop in, but generally are led by a single instructor with 2+ students in a physical or virtual location. Here are…

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Inverted pole dancer.

Using curated content in your social media

Finding time to run your social media account(s) as a small pole-based business can be tough. While “Thought leadership” or unique and specifically created content is often considered to be the “holy grail” of marketing, it may be appropriate (and…

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Pole dancer performs a straddle on stage.

How to evaluate your sales and marketing efforts

Sales and marketing are the life blood of any business. Remember, marketing, at its most basic, is attracting people to your business. Sales is converting those people into paying customers. Periodically, maybe at the quarter or year-end, evaluate what you’re…

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Shoppers at an apparel booth at PoleCon.

Do you have a sales process for your pole dance business?

Sales and marketing are important parts of running a business. Most pole dance businesses are great at actions that are traditionally considered marketing such as using your email list, being active on social media (or even using paid ads), working…

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Pole dancer performs on stage.

Creating a press kit for your pole business

A press kit or media kit has all the information reporters or other media folks need to know about your business and how to contact you. Why do you need a press kit? If getting publicity for your business is…

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