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This is not just about POLE. This is about BUSINESS.
Dance troupe performs on stage.

Virtual PoleCon 2020: Building a Public Brand

This workshop was part of the Virtual PoleCon 2020 event held on October 17, 2020. Building a Public Brand with Nikki St. John: Everything you put on the internet is public and everyone is going virtual these days. How do…

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PoleCon stage through computer screen.

How to Start a Podcast

A podcast can be a great way to market your business, reach new customers and create community around your product or service as part of your overall marketing plan. It can also be a way to generate revenue through advertising…

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Two people conducting interviews.

Conducting and Publishing Public Interviews

Interviewing individuals in the pole industry can be a great way to network, learn more and to promote your own brand. Below are questions to ask and several tips to keeping your audience engaged. What Questions to Ask While the…

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IPIA website screenshot.

How to Build a Website, Step by Step

This resource focuses on each step to purchasing, hosting, and building a website. A website is a good way to showcase all of your products and services, tell the world about your business, and help promote it online. While having…

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Taking a picture of a pole dancer.

What Is Social Media Marketing?

Social media marketing is the general term for the type of marketing brands use to promote themselves on social media platforms. The goal is to convert visitors to interacting with your brand, whether that is purchasing a product or service,…

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Phone video recording a pole performance.

What is Affiliate Marketing?

You may have heard the term “affiliate marketing” or have been asked if you offer affiliate commissions before. In this post, we will cover what affiliate marketing is, how it affects your brand, and several ways to set up an…

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The Only 3 Marketing Tips You’ll Ever Need

While there may be a hot, new marketing tool that does dramatically help your business grow, most marketing know-how boils down to three basic elements: do it do it consistently figure out who you’re marketing to and tailor 1 and…

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Dancer performing.

Pole Dance Competitions

Winning or even being a part of a pole dance competition may be an important way to launch or enhance your pole instructor career. Not only could this be a good opportunity to showcase your talents and perhaps land work…

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