[memberonly level=“Group Membership for Businesses of 2-5 individuals, Student, Individual or Solo-Preneur”] This workshop was part of the IPIA Webinar held on May 12, 2022 "Ask Angie" -- 60 minutes of pole-specific physical therapy tips with ACRO PT Got questions…
You’ve got a great idea, and you’ve always wanted to write a book, but how do you do it? We’ve talked to some of the heavy-hitting writers in the pole industry to learn how to get your book out of…
[memberonly level=“Group Membership for Businesses of 2-5 individuals, Student, Individual or Solo-Preneur”] This workshop was part of the IPIA Webinar held on April 28, 2022 Interview with Neola Wilby, Author of "Strength and Conditioning for Pole" Meet Neola “Neo" Wilby…
CPR training and certification is recommended for any individual teaching pole dance. In an emergency situation, CPR can save someone’s life. CPR stands for cardiopulmonary resuscitation. It is a set of lifesaving actions that include performing chest compressions and providing…
Offering free or discounted services can be a great way to let people know about your brand, generate revenue in a specific amount time, or to get rid of old inventory. Sometimes though, doing too many discounts can have a…
Unfortunately many entrepreneurs don’t pay themselves. They invest time and money into their business and remember to pay everyone except themselves. While this may provide some short term relief over cash flow concerns, especially when the business is young, long…
Just like the words “sales” and “marketing” are often used interchangeably, “features” and “benefits” often get jumbled together. We get the basic idea—features and benefits describe what you are selling—but what do these words really mean and why is knowing…
Now that we understand the difference between sales and marketing, it’s time to smash the two back together again to discuss how you’re going to manage and track your customer relationships. The most common way to do that is using…
Pole dancing is still a new industry, and there is no one gold standard for certifications or benchmark for hiring certified or non-certified pole instructors. Newly certified instructors may have good intentions but have limited experience working with the myriad…
Having a full understanding of your target audience’s wants and needs is crucial to running a small business. Pole studio owners or instructors probably spend lots of time face to face talking with customers, and that is a great way…