Licensing and franchising are both different legal structures you can use to grow your pole-based business. While both of these options take time, they often take less time than having you manage multiple locations of your business and can increase…
For decades, business books and seminars have encouraged entrepreneurs to build a business plan, which usually includes an executive statement, financial projections, the organizational structure, etc. Ideally, the plan paints a picture of your business operations so that potential investors…
Choosing to have employees, contractors or a mix of the two is very important for the health of your business. Choosing the wrong type can cost you penalty fees and lots of hassle with local, state and federal government entities.…
What is Payroll? Payroll is the list of employees your company pays on a regular basis. This usually includes the amount of money received for time work/tasks completed and may also include benefits distributions or even accrued time off. Payroll…
A podcast can be a great way to market your business, reach new customers and create community around your product or service as part of your overall marketing plan. It can also be a way to generate revenue through advertising…
Interviewing individuals in the pole industry can be a great way to network, learn more and to promote your own brand. Below are questions to ask and several tips to keeping your audience engaged. What Questions to Ask While the…
This resource focuses on each step to purchasing, hosting, and building a website. A website is a good way to showcase all of your products and services, tell the world about your business, and help promote it online. While having…
Social media marketing is the general term for the type of marketing brands use to promote themselves on social media platforms. The goal is to convert visitors to interacting with your brand, whether that is purchasing a product or service,…
You may have heard the term “affiliate marketing” or have been asked if you offer affiliate commissions before. In this post, we will cover what affiliate marketing is, how it affects your brand, and several ways to set up an…
Professionalism in its most basic form is how you conduct yourself in a business environment. In a corporate setting, professionalism is often conflated with unimportant issues like appearance and word choice, allowing well-meaning managers to focus on the length of…