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This is not just about POLE. This is about BUSINESS.
Pole Dancer disrobes during performance at PoleCon.

How to disclose (or not) your pole career with your day job

Many pole instructors, performers, studio owners, strippers, and other pole business owners may maintain a primary “day job” and work their pole-related side hustle at the same time. While some specific careers or employees may require disclosure of other/outside employment,…

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Performer during PoleCon.

How to get more private pole students

While pole dancing is most often taught in a group fitness class setting, providing private, individualized instruction can be a great way to help your students progress faster. Here are three ways to attract more private pole or aerial clients…

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Large pole fitness class.

How to improve your group fitness classes

Pole dancing is most often taught in a group fitness class setting. These classes might be semester based or drop in, but generally are led by a single instructor with 2+ students in a physical or virtual location. Here are…

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Vendor booth at PoleCon.

The emotional challenges of starting a business

Starting a business—especially a pole based one—can be a rewarding experience, both emotionally and financially. In some ways, starting your own business is easier than ever before; while in other ways it’s infinitely harder. In this post, we’ll talk about…

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Inverted pole dancer.

Using curated content in your social media

Finding time to run your social media account(s) as a small pole-based business can be tough. While “Thought leadership” or unique and specifically created content is often considered to be the “holy grail” of marketing, it may be appropriate (and…

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Pole dancer performs a straddle on stage.

How to evaluate your sales and marketing efforts

Sales and marketing are the life blood of any business. Remember, marketing, at its most basic, is attracting people to your business. Sales is converting those people into paying customers. Periodically, maybe at the quarter or year-end, evaluate what you’re…

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Pole dancer inverted on stage.

Saving strategies for pole business owners

Saving is often not the first thing new business owners think of when starting their pole-based business, especially if your new business is a side hustle. Even before your business starts to grow, it’s important to start thinking about preparing…

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