Social media policy template

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Update these templates as necessary based on the laws in your municipality.

Social Media Content contract clause for employee or contractor

[employee name] must post publicly on their social media platform [insert which platforms is/are preferred] at least [insert time frame here] about the [company]. [insert specifications on profile post versus story post if relevant]. [employee name] may post about any products and/or services [change if relevant] from [company].

[employee name] must tag [insert company handles on relevant social media platforms]. Any public post [employee name] tag the [company] in are assumed eligible for the [company] to reuse and repost in perpetuity.

[employee name] may not post about any other company when on [company] premise or when [company] logo can be seen.

The copyright for any content made as part of employee contract remains jointly shared with [company] and [employee name] even after termination of agreement with [employee name] and [company] may choose to continue to share said content.

All employees of of [company], are expected to demonstrate best practices and appropriate etiquette on all personal social media accounts, including but not limited to the following:

• [insert guideline, e.g., Be respectful to all, No hate speech, No confidential company info, etc.]
• [guideline]
• [guideline]
• [guideline]
• [guideline]
• [as many guidelines as is necessary]

If you fail to comply with this policy, you may be terminated.

OR

[employee name] is not expected to produce social media content at all for the [company.] Any content created may be considered User Generated Content and may be used under the Social Media Policy.

 

Social media policy template

Roles and responsibilities

Posting to social media is handled through the marketing department or [insert named person here].

Employees may not represent [company] on social media. Only the official account [insert accounts] may represent [company] legally in dealing with customer questions and concerns.

Further details of types of content that can be posted as well as brand guidelines for voice and imagery are in the marketing plan.

Security

[company] follows the following security protocols:

[list, including dual factor authentication, using a tool, etc.]

Copyright

All employees/contract are required to contribute social media content as outlined in the social media content clause in their employment contract [update as necessary].

The copyright for any content made as part of employee contract remains jointly shared with [company] and [employee name] even after termination of agreement with [employee name] and [company] may choose to continue to share said content.

Additionally [company] uses the following guidelines for User Generated Content:

• [insert guideline, e.g., only repost public content, only repost content that is in line with brand identity, etc.]
• [guideline]
• [guideline]
• [guideline]
• [guideline]
• [as many guidelines as is necessary]

Review

This policy will be reviewed once per year and updated in the employee handbook. All employees/contractors/relevant stakeholders will be provided with access to a copy.