What is Intellectual property? Intellectual property is what makes you and your business unique. This could be your visual or movement arts, your methods for teaching, how you structure classes, the products in your business, how you conduct your services…
For decades, business books and seminars have encouraged entrepreneurs to build a business plan, which usually includes an executive statement, financial projections, the organizational structure, etc. Ideally, the plan paints a picture of your business operations so that potential investors…
Choosing to have employees, contractors or a mix of the two is very important for the health of your business. Choosing the wrong type can cost you penalty fees and lots of hassle with local, state and federal government entities…
A podcast can be a great way to market your business, reach new customers and create community around your product or service as part of your overall marketing plan. It can also be a way to generate revenue through advertising…
Interviewing individuals in the pole industry can be a great way to network, learn more and to promote your own brand. Below are questions to ask and several tips to keeping your audience engaged. What Questions to Ask While the…
This resource focuses on each step to purchasing, hosting, and building a website. A website is a good way to showcase all of your products and services, tell the world about your business, and help promote it online. While having…
Social media marketing is the general term for the type of marketing brands use to promote themselves on social media platforms. The goal is to convert visitors to interacting with your brand, whether that is purchasing a product or service,…
You may have heard the term “affiliate marketing” or have been asked if you offer affiliate commissions before. In this post, we will cover what affiliate marketing is, how it affects your brand, and several ways to set up an…
All pole business owners need multiple types of insurance to protect from various financial threats. Most Common Insurance Needs for Pole Businesses The most common insurance for pole businesses is General Liability insurance. General Liability Insurance General Liability insurance is…
When starting your business it’s very important to choose the right legal business structure. The structures outline the registration mechanics, your liability within the business, the way you manage the business, how the business is taxed, and restrictions on selling…