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This is not just about POLE. This is about BUSINESS.
Performer during PoleCon.

How to get more private pole students

While pole dancing is most often taught in a group fitness class setting, providing private, individualized instruction can be a great way to help your students progress faster. Here are three ways to attract more private pole or aerial clients…

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Large pole fitness class.

How to improve your group fitness classes

Pole dancing is most often taught in a group fitness class setting. These classes might be semester based or drop in, but generally are led by a single instructor with 2+ students in a physical or virtual location. Here are…

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Vendor booth at PoleCon.

The emotional challenges of starting a business

Starting a business—especially a pole based one—can be a rewarding experience, both emotionally and financially. In some ways, starting your own business is easier than ever before; while in other ways it’s infinitely harder. In this post, we’ll talk about…

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Pole dancer performs a straddle on stage.

How to evaluate your sales and marketing efforts

Sales and marketing are the life blood of any business. Remember, marketing, at its most basic, is attracting people to your business. Sales is converting those people into paying customers. Periodically, maybe at the quarter or year-end, evaluate what you’re…

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