Mission and vision statements are often associated with non-profit organizations but can be useful in for-profit organizations of all sizes (even individuals!) and all industries too. Keep reading for more information on what these statements are and how they can…
Most service-based businesses benefit from an official policy on how to handle scheduling, moving, and cancelling appointments. For pole studios and instructors, this information should be clearly communicated before your students signs up for a group or private class. Continue…
A marketing funnel is one way to explain the process your customer goes through starting from learning about your product/service/studio to actually making a purchase with you. In reality, your customer journey is not straightforward, and they may enter the…
Building a business can be tough! Especially when it may start as a side hustle that you can’t spend a lot of time or money on. We’ve collected 10 free (a few free-mium) resources to help you on your pole…
Are you a studio owner looking to hire a new pole instructor for your studio? Check out these open-ended questions below and add them to your hiring process! Are these the only questions you should ask? Nope! But they are…
[memberonly level=“Group Membership for Businesses of 2-5 individuals, Student, Individual or Solo-Preneur, PoleCon Membership”] This workshop was part of the IPIA Webinar held on September 14, 2022 Aerial Ambition - Branding and Marketing Talkshop with Ashley Robinson Description: When starting out…
Money is complicated – not just how to make it, spend it, track it and all those other quantitative things that are important as business owners — but also about how we feel about it. We’ve talked about how to…
We have all heard the term “vibe” in mainstream media. But have you thought of it in terms of pole dance studios? According to the Collins Dictionary, the informal definition of the word vibe is "the good or bad atmosphere…
[memberonly level=“Group Membership for Businesses of 2-5 individuals, Student, Individual or Solo-Preneur, PoleCon Membership”] This workshop was part of the IPIA Webinar held on August 23, 2022 Interview with Ezama Lo'i Meet Ezama Lo'i, Resident Poleography Trainer and body double on…
If you own or run a pole dance studio, you will undoubtedly have to make the decision on what type of class structure to provide. Typically, studios will provide drop-in classes, semester/series-type classes, or a combination of both. In this…