Sales and marketing are the life blood of any business. Remember, marketing, at its most basic, is attracting people to your business. Sales is converting those people into paying customers. Periodically, maybe at the quarter or year-end, evaluate what you’re…
Sales and marketing are important parts of running a business. Most pole dance businesses are great at actions that are traditionally considered marketing such as using your email list, being active on social media (or even using paid ads), working…
A press kit or media kit has all the information reporters or other media folks need to know about your business and how to contact you. Why do you need a press kit? If getting publicity for your business is…
Adult group exercise or fitness classes can be challenging to teach. Pole dancing takes that challenge and puts it on a whole other level! Instructors want to give clients “quick wins” so they keep coming back but with little assessments…
With all the demands on people’s lives and times, it can be tough to keep people engaged with your studio. Check out these tips for ways to engage your pole studio members outside of the studio and get them coming…
In this post we’ll talk about what a social media policy is, why you might need one for your business and how to create one that is tailored to your needs. What is a social media policy? A social media…
[administrator notice: content below memberonly level=”Group Membership for Businesses of 2-5 individuals, Student, Individual or Solo-Preneur”] Update these templates as necessary based on the laws in your municipality. Social Media Content contract clause for employee or contractor [employee name] must…
Before we talk about recommendations, remember, you don’t ever have to run a sale. Putting your products or services on discount is not necessarily appropriate for everyone or every business. First check out this article about why you might want…
Mission and vision statements are often associated with non-profit organizations but can be useful in for-profit organizations of all sizes (even individuals!) and all industries too. Keep reading for more information on what these statements are and how they can…
A marketing funnel is one way to explain the process your customer goes through starting from learning about your product/service/studio to actually making a purchase with you. In reality, your customer journey is not straightforward, and they may enter the…