Should you expand your pole business?
Growing is a business is at the top of many pole-preneuers goal list! How do you know when it’s time to expand your business? Check out our top three indicators that it might be time to level up your business.…
What is an elevator pitch and why should I have one?
An elevator pitch is a business tool that you can whip out of your pocket to let others in your industry understand who you are, what you are passionate about, and what you bring to the table quickly and effectively.…
When to discount your products and services—and when not to!
Offering free or discounted services can be a great way to let people know about your brand, generate revenue in a specific amount time, or to get rid of old inventory. Sometimes though, doing too many discounts can have a…
Features versus benefits: How knowing the difference can improve your marketing
Just like the words “sales” and “marketing” are often used interchangeably, “features” and “benefits” often get jumbled together. We get the basic idea—features and benefits describe what you are selling—but what do these words really mean and why is knowing…
What are Customer Relationship Management (CRM) Tools?
Now that we understand the difference between sales and marketing, it’s time to smash the two back together again to discuss how you’re going to manage and track your customer relationships. The most common way to do that is using…
Writing effective customer surveys to get the data you need
Having a full understanding of your target audience’s wants and needs is crucial to running a small business. Pole studio owners or instructors probably spend lots of time face to face talking with customers, and that is a great way…
What is the difference between marketing and sales?
Wait—there is a difference between marketing and sales? Yes! The two terms are often used interchangeably, and their functions overlap and feed into each other, further confusing things. For example, at an event, you might hand out brochures and business…
IPIA Webinar: Social Solutions: How to improve your social media presence and make some $$$ in the process! with Fran
[memberonly level=“Group Membership for Businesses of 2-5 individuals, Student, Individual or Solo-Preneur, PoleCon Membership”] This workshop was part of the IPIA Webinar held on November 11, 2021 Social Solutions: How to improve your social media presence and make some $$$…
IPIA Webinar: Funnel Hacking: The Death of the Website, Making Money On Social Media, and Leveraging Your Following with AccroBrandon
[memberonly level=“Group Membership for Businesses of 2-5 individuals, Student, Individual or Solo-Preneur, PoleCon Membership”] This workshop was part of the IPIA Webinar held on September 21, 2021 Funnel Hacking: The Death of the Website, Making Money On Social Media, and…
How to manage a bad online review or comment about your business?
Negative reviews on official review channels like Google or Yelp or negative postings on social media are a fact of life for many businesses today. We talked with lawyers from Friedman, Framme & Thrush, P.A. to understand what business owners…