A marketing funnel is one way to explain the process your customer goes through starting from learning about your product/service/studio to actually making a purchase with you. In reality, your customer journey is not straightforward, and they may enter the…
[memberonly level=“Group Membership for Businesses of 2-5 individuals, Student, Individual or Solo-Preneur, PoleCon Membership”] This workshop was part of the IPIA Webinar held on September 14, 2022 Aerial Ambition - Branding and Marketing Talkshop with Ashley Robinson Description: When starting out…
[memberonly level=“Group Membership for Businesses of 2-5 individuals, Student, Individual or Solo-Preneur, PoleCon Membership”] This workshop was part of the IPIA Webinar held on August 23, 2022 Interview with Ezama Lo'i Meet Ezama Lo'i, Resident Poleography Trainer and body double on…
[memberonly level=“Group Membership for Businesses of 2-5 individuals, Student, Individual or Solo-Preneur, PoleCon Membership”] This workshop was part of the IPIA Webinar held on August 17, 2022 Interview with Sergia Louise Anderson, Pole Champion, Studio Owner and Entrepreneur Learn from…
Growing is a business is at the top of many pole-preneuers goal list! How do you know when it’s time to expand your business? Check out our top three indicators that it might be time to level up your business…
An elevator pitch is a business tool that you can whip out of your pocket to let others in your industry understand who you are, what you are passionate about, and what you bring to the table quickly and effectively…
Offering free or discounted services can be a great way to let people know about your brand, generate revenue in a specific amount time, or to get rid of old inventory. Sometimes though, doing too many discounts can have a…
Just like the words “sales” and “marketing” are often used interchangeably, “features” and “benefits” often get jumbled together. We get the basic idea—features and benefits describe what you are selling—but what do these words really mean and why is knowing…
Now that we understand the difference between sales and marketing, it’s time to smash the two back together again to discuss how you’re going to manage and track your customer relationships. The most common way to do that is using…
Having a full understanding of your target audience’s wants and needs is crucial to running a small business. Pole studio owners or instructors probably spend lots of time face to face talking with customers, and that is a great way…