Wait—there is a difference between marketing and sales? Yes! The two terms are often used interchangeably, and their functions overlap and feed into each other, further confusing things. For example, at an event, you might hand out brochures and business…
[memberonly level=“Group Membership for Businesses of 2-5 individuals, Student, Individual or Solo-Preneur, PoleCon Membership”] This workshop was part of the IPIA Webinar held on November 11, 2021 Social Solutions: How to improve your social media presence and make some $$$…
[memberonly level=“Group Membership for Businesses of 2-5 individuals, Student, Individual or Solo-Preneur, PoleCon Membership”] This workshop was part of the IPIA Webinar held on September 21, 2021 Funnel Hacking: The Death of the Website, Making Money On Social Media, and…
Negative reviews on official review channels like Google or Yelp or negative postings on social media are a fact of life for many businesses today. We talked with lawyers from Friedman, Framme & Thrush, P.A. to understand what business owners…
“Branding” is one of those terms thrown around a lot these days, but no one really knows what it means or how it applies to their life or business. A famous person, sure—but a regular human? How could that possibly…
[memberonly level=“Group Membership for Businesses of 2-5 individuals, Student, Individual or Solo-Preneur, PoleCon Membership”] This workshop was part of the IPIA Webinar held on June 8, 2021 How get the most from your next professional photography shoot with these tips…
What is SEO? Search engine optimization or SEO is how people find your business using a search engine like Google. There are several ways to improve how people find your business. Some of them are technical and some require no…
In this resource post, we talked about the importance of building your email list, a collection of email addresses from anyone who has subscribed to your newsletter, blog, or website; bought something from you; or gathered in-person, such as for…
[memberonly level=“Group Membership for Businesses of 2-5 individuals, Student, Individual or Solo-Preneur, PoleCon Membership”] This workshop was part of the IPIA Webinar held on April 29, 2021. Attract the Perfect Clients by Defining Your Brand with Teresa Saffold, Power BAR…
[memberonly level=“Group Membership for Businesses of 2-5 individuals, Student, Individual or Solo-Preneur, PoleCon Membership”] This workshop was part of the IPIA Webinar held on April 9, 2021. Developing your Dream Niche 101 with Mica Saunders Learn how to find your…