What is Intellectual property? Intellectual property is what makes you and your business unique. This could be your visual or movement arts, your methods for teaching, how you structure classes, the products in your business, how you conduct your services…
Licensing and franchising are both different legal structures you can use to grow your pole-based business. While both of these options take time, they often take less time than having you manage multiple locations of your business and can increase…
For decades, business books and seminars have encouraged entrepreneurs to build a business plan, which usually includes an executive statement, financial projections, the organizational structure, etc. Ideally, the plan paints a picture of your business operations so that potential investors…
When starting your business it’s very important to choose the right legal business structure. The structures outline the registration mechanics, your liability within the business, the way you manage the business, how the business is taxed, and restrictions on selling…
So you want to start your own business? Maybe it’s a studio, maybe it’s creating a new grip, maybe it’s an event. You’ve got a great idea, some extra time on your hands and now you are ready to be…
All businesses start in the fundamentally same way: figuring out what you’re doing and why you’re doing it. Begin this conversation with yourself and your trusted support system such as a spouse or friends, formally or informally answering those questions…
If you are looking to create, run or found a pole-related event of any size from a studio showcase to a multi-day event, ask yourself these six questions before officially starting to build your plan and your budget: Why am…
A SWOT analysis is a straightforward, yet powerful process to help you make informed, business decisions. SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities, and Threats. You can use this process as a planning tool for opening or…
As a performer, paid roles can vary by who hires you, what/who you’re actually performing for, the purpose of the performance, etc. If you’re booked to perform on any type of professional set tied to a known musician, TV show…