The 3 S’s of Social Media Posting Strategy from Body by Fran

These recommendations are from Fran of Body By Fran held on November 11, 2021. Members can view the entire webinar at this link. 

Please note, Instagram and other social media is evolving quickly.

Fran’s work is based on her experience growing her Instagram following from 1,800 followers to over 15K in just 1 year.

Understand the Purpose

Fran begins the webinar by noting this is not a marketing class.

If you’d like information on marketing check out this webinar by IPIA Social Media Marketer Kelsey Truex. Fran notes that social media is not where you make your sale; it’s where you make your connections. You’ll want to choose a platform you actually enjoy being on and a place where you feel comfortable connecting with others. Fran’s focus is on Instagram.

The Dos and Don’ts of a Bio

After the profile picture, the bio is the next thing people are going to see, so optimize it!

Dos:

• Bio should be short  and concise.
  • Clear beats clever.
• Have a picture with your face!
  • You could also do your favorite pole move, but people are here to learn who you are.
• Tell people EXACTLY who you are and what you do.
  • Are you a coach, are you a performer, what do you coach? Many people fear being “boxed in” but you want to highlight your strongest skill.
• Business Name and your name.
  • These may be one in the same!

Don’ts:

• Have more than one account.
  • If you already have a following on one account, it’s good to keep that. Some people have a second account for “spicer” work. If the work you are promoting is spicy, maybe that’s the account you make your business account.
• Don’t worry about numbers.
  • This includes number of followers, number of posts, number of comments. Send love to those who are already there.

The 3 S’s of Posting Strategy

The 3’s of posting strategy are: Solutions, Stories, and Services.

1. Solutions: Solve problems for your audience.
   1. Don’t just do “pole dance tips.”
      1. If you do, make it relevant to how you teach and who you teach such as focusing on tips for people pole dancing in a larger body.
      2. Label the post/video with the focus—is it a beginner pole tutorial? Shoulder Mobility? Hip Mobility?
2. Stories: Share your personal struggles.
   1. Let people meet the person behind the moves.
   2. Talk about your journey.
   3. What helped you get where you are.
3. Services: People won’t know what you offer if you don’t tell them.
   1. Posts should support your services, let people know what you offer and how to buy from you!

Dos and Don’ts of Posting

Dos:

• If you’re doing videos-add text that say what they are on the cover.
  • Without context it will be and endless stream of you and your pole—probably a lot like your phone’s gallery!
• Have some attention-getting photos.
  • Post a cool move you got into by doing the drill you’re promoting.
• Use “carousels” (instagram posts with multiple images).
  • Carousels will show up in feeds more often than a single photo. If someone has viewed the first image in their feed but not clicked through it will show up again with the second image.
• Use text on videos—it helps people find your content.
  • The Instagram algorithm now searches video text (as of June 2025) to help categorize videos.
  • Text on videos also helps make them accessible to those who have hearing impairments, those who are watching videos in a noisy area like on public transit, or people with auditory sensitivities.
• Use your brand colors.
  • Consistent colors help to sell your brand.
• Use a Call to Action (CTA).
  • A call to action—what you want people to do such as DM you, buy something, etc.— will enhance consumer engagement.

Don’t:

• Stress about organization.
  • For a while it was en vogue to alternate static image with reel, or post 3-6 images in a row to create a multi-post collage as you scroll through the feed, these don’t help engagement.
• Have too many personal posts.
  • Have some personal posts so people can get to know you.
  • Don’t saturate the feed because people did come for your business.
• Use too many hashtags.
  • 10-20 will do.

Account Type is Important

Instagram offers many different types of accounts. If you create an account as a business or artist, you have access to analytic information that you can’t access with a personal account.

The professional dashboard allows you to view the following information for the past 30 calendar days:

• Views
• Interactions
• New Followers
• Content Shared.

The professional dashboard also allows you a monthly recap, best practices information, inspiration and ad tools among other options that are useful for market research for a self-audit of your feed. It can also help you pick out music for a reel with at top 50 trending audio to add to your posts/reels. Using trending audio helps get your post more views.

While social media is always in flux, the tips provided in this webinar have endured for many years.