Just like the words “sales” and “marketing” are often used interchangeably, “features” and “benefits” often get jumbled together. We get the basic idea—features and benefits describe what you are selling—but what do these words really mean and why is knowing…
Now that we understand the difference between sales and marketing, it’s time to smash the two back together again to discuss how you’re going to manage and track your customer relationships. The most common way to do that is using…
Pole dancing is still a new industry, and there is no one gold standard for certifications or benchmark for hiring certified or non-certified pole instructors. Newly certified instructors may have good intentions but have limited experience working with the myriad…
Having a full understanding of your target audience’s wants and needs is crucial to running a small business. Pole studio owners or instructors probably spend lots of time face to face talking with customers, and that is a great way…
Being a small business owner is tough! You are often working in your business serving customers and on your business, working to improve processes like marketing and sales usually ALL at the same time! Because of these challenges, and not…
Wait—there is a difference between marketing and sales? Yes! The two terms are often used interchangeably, and their functions overlap and feed into each other, further confusing things. For example, at an event, you might hand out brochures and business…
[memberonly level=“Group Membership for Businesses of 2-5 individuals, Student, Individual or Solo-Preneur, PoleCon Membership”] Update this template as necessary based on the laws in your municipality. INDEPENDENT CONTRACTOR AGREEMENT This agreement for the provision of pole dance and alternative…
Selling a business can be a complicated endeavor. Read the tips below to start the process of selling your pole dance business. Do some soul searching Business, especially small pole dance business, can be very personal. Make sure you consider…
There are many ways to value your pole dance business. Some of them are more relevant for product businesses, whereas others are more relevant for subscription-based businesses, like a studio or an online pole tutorial company that has a monthly…
[memberonly level=“Group Membership for Businesses of 2-5 individuals, Student, Individual or Solo-Preneur, PoleCon Membership”] This is a sample licensing agreement template. Please review any country/state/local requirements with your legal counsel and/or insurance provider as necessary. {NAME} LICENSE AGREEMENT THIS LICENSE…