How to write a book for the pole industry
You’ve got a great idea, and you’ve always wanted to write a book, but how do you do it? We’ve talked to some of the heavy-hitting writers in the pole industry to learn how to get your book out of…
IPIA Webinar: Interview with Neola Wilby, Author of “Strength and Conditioning for Pole”
[memberonly level=“Group Membership for Businesses of 2-5 individuals, Student, Individual or Solo-Preneur, PoleCon Membership”] This workshop was part of the IPIA Webinar held on April 28, 2022 Interview with Neola Wilby, Author of "Strength and Conditioning for Pole" Meet Neola…
Why You Should Be CPR Certified as a Pole Instructor
CPR training and certification is recommended for any individual teaching pole dance. In an emergency situation, CPR can save someone’s life. CPR stands for cardiopulmonary resuscitation. It is a set of lifesaving actions that include performing chest compressions and providing…
When to discount your products and services—and when not to!
Offering free or discounted services can be a great way to let people know about your brand, generate revenue in a specific amount time, or to get rid of old inventory. Sometimes though, doing too many discounts can have a…
Why you should pay yourself and how to do it!
Unfortunately many entrepreneurs don’t pay themselves. They invest time and money into their business and remember to pay everyone except themselves. While this may provide some short term relief over cash flow concerns, especially when the business is young, long…
Features versus benefits: How knowing the difference can improve your marketing
Just like the words “sales” and “marketing” are often used interchangeably, “features” and “benefits” often get jumbled together. We get the basic idea—features and benefits describe what you are selling—but what do these words really mean and why is knowing…
What are Customer Relationship Management (CRM) Tools?
Now that we understand the difference between sales and marketing, it’s time to smash the two back together again to discuss how you’re going to manage and track your customer relationships. The most common way to do that is using…
Should I hire certified instructors?
Pole dancing is still a new industry, and there is no one gold standard for certifications or benchmark for hiring certified or non-certified pole instructors. Newly certified instructors may have good intentions but have limited experience working with the myriad…
Writing effective customer surveys to get the data you need
Having a full understanding of your target audience’s wants and needs is crucial to running a small business. Pole studio owners or instructors probably spend lots of time face to face talking with customers, and that is a great way…
How to work with family and friends
Being a small business owner is tough! You are often working in your business serving customers and on your business, working to improve processes like marketing and sales usually ALL at the same time! Because of these challenges, and not…