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This is not just about POLE. This is about BUSINESS.
Large pole fitness class.

How to improve your group fitness classes

Pole dancing is most often taught in a group fitness class setting. These classes might be semester based or drop in, but generally are led by a single instructor with 2+ students in a physical or virtual location. Here are…

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Vendor booth at PoleCon.

The emotional challenges of starting a business

Starting a business—especially a pole based one—can be a rewarding experience, both emotionally and financially. In some ways, starting your own business is easier than ever before; while in other ways it’s infinitely harder. In this post, we’ll talk about…

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Inverted pole dancer.

Using curated content in your social media

Finding time to run your social media account(s) as a small pole-based business can be tough. While “Thought leadership” or unique and specifically created content is often considered to be the “holy grail” of marketing, it may be appropriate (and…

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Pole dancer performs a straddle on stage.

How to evaluate your sales and marketing efforts

Sales and marketing are the life blood of any business. Remember, marketing, at its most basic, is attracting people to your business. Sales is converting those people into paying customers. Periodically, maybe at the quarter or year-end, evaluate what you’re…

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